Monthly Archives: January 2019

How to find your target audience, tribe, niche and communicate powerfully

target audience how to find yours

If you are looking to find your target audience you can get bogged down in too much detail, too many questions and too many possible directions to go in;

  • Should you be tweeting?
  • Should you be blogging?
  • Should you be hosting events?
  • Should you be getting in the press, if so which press!
  • Should you be networking more (or less!)

This guide (that you can down load and use again and again) will help you focus your mind. So that whether it’s a new niche, a new product or service or you are just looking to increase profit, secure your section of the market or keep on everyone’s agenda you can focus on what you need to say, to whom, where, and why.

By understanding your favourite clients you can get to really appreciate why people work with you and how to replicate it.

Download your copy here target audience work sheet insiders 

And don’t forget to post your completed forms on the INsiders Facebook page and or sections you are struggling with so we can help you get maximum benefit.

  • January 29, 2019

Virtual Assistants – what are they?

Happy New Year! We hope you’re festive period has been a relaxing one.

As coordinator of our South Essex Business Woman’s Network, I am often asked; “So what can a virtual assistant help me with and how?” Hopefully, this will answer some of your questions.

Ours has been bliss, thank you very much. Now we’re looking forward to working with you all to get your day-to-day tasks finetuned so they operate like clockwork.

But let’s rewind for one minute. Some of you have worked with us before so know what a Virtual Assistant is and can do for your business. Others may be saying Virtual What?! For those of you, here’s a quick run-down of what a Virtual Assistant is, and how we can make a big difference to your business.

Think of us as Personal Assistants, secretaries, administrative assistants, events organisers, marketeers and more, all rolled into one. We have spent time working in different organisations so we understand how different businesses operate and what needs to be done to support senior leaders do their job well.

We get on with all those jobs you’d rather leave til later, but which you know you should do.

Here are some of the things we’re quite good at, even if we do say so ourselves.

  1. You’re not employing us so you don’t have to worry about paying tax, NI or benefits for us. Give us a job and we’ll get on with it to budget and to deadline.
  2. We’re flexible and fit into your work routine as and when you need us. If you’re particularly busy and need extra support – give us a call.
  3. We’ve worked for many clients across a range of industries which is good news for you. It means we’ve picked up effective ways of working over the years which will benefit our clients in the future.
  4. Sometimes all you need is a different perspective. We can give you that. Coming from the outside we can see clearly where you need support and how best we can offer it.
  5. We have LOTS of contacts. From suppliers to contracters and tradesmen to caterers, we’ve worked with them all. So we can get you a good price for what you need.

So if you know you’ve got a busy year coming up and could do with an extra pair of hands to help with marketing, social media, admin planning, drop us an email at or give us a call 0844 500 7818.

  • January 7, 2019

A local event for a truly awesome UK charity

Judy Kuhl networks with us at our Essex events raising awareness of the work of Great Ormond Street Hospital Charity as their School’s and Community Presenter for Essex.

Here Judy shares information on an upcoming event that local businesses can get involved in to support GOSH, network and meet new people. If you do attend please do let Judy know where you heard about this event from.

“We need to raise £100 million every year to help rebuild and refurbish Great Ormond Street Hospital, buy vital equipment and fund pioneering research. For more information please contact me or log onto

Essex provides the second largest catchment of children who attend the hospital, and Never Far Away is our exciting new appeal in Essex, aiming to provide vital accommodation for families with seriously ill children at the hospital. Just £245 covers the cost of a week stay, providing a lifeline for families from Essex and across the UK by ensuring that they are never far away while their child is in intensive care.

 I`d like to invite you to our launch event which will take place on Tuesday 29 January at Chelmsford Cathedral from 6.30-8pm. Please feel free to bring anyone who you think would be interested in hearing about the work of Gosh, or pass this invitation to someone else if you are unable to join us for the launch. I do hope that you are able to join us and find out more about the incredible work of the hospital and how you can get involved. Please RSVP so we can plan accordingly.”

Judy attends our Essex events where you can have a chat and learn more or you can contact Judy direct here 

  • January 4, 2019