When it comes to a speaking engagement I like to think of my audience, Who are they? What do they want? What do they need? etc., etc.
And as I go through this process it’s inevitable for me that I start to think of my clients. My theory being if is an issue for one person it stands to be an issue for another. So using my anecdotes in key note addresses really connects with my audience….(could be some advice in there about marketing right?)
So as I prepare for a speaking engagement I’m reminded of the number of people that I’ve coached this month who have all in one format or another showed the same underlining issue that is detrimentally damaging their success.
Do you want to know what that is?
Really want to know?
Because when I tell you, many of you will stop, look up as if thinking (because you are thinking) and say to yourself….”Wow is this me too?”
The fact is for so many people in business you have the big goals and ambitions and work hard to achieve them. And then one day (for those this impacts, as if by magic) you start to get results.
And then as your business grows and more people want in, (again as if by magic) you start to get asked to share your knowledge, speak at conferences, comment in the press or head hunted for a great new opportunity.
And instead of saying “Wow, well done me, look at what I’ve achieved.”The natural state to rush to is “Oh no, wait until they find out its just me!”
What stops a successful business woman who has achieved so much from not accepting success?
Why do people dismiss their successes and acknowledge their failures?
So I challenge you to be honest with yourself, do you dismiss your successes like you do a compliment? Have you ever said any of the following;
“What this old thing, I’ve had it for years.”
“Anyone could do what I’ve done really.”
“I don’t know why they chose us, just right, place right time I suppose.”
“My competitors are just as good at this really.”
“I don’t know why they asked me.”
“I suppose I was just lucky.”
Then I wouldn’t mind betting that you allow your brain to accept and acknowledge your failures and yet you don’t praise and accept your successes with the same level of passion.
You don’t need a coach by your side to know if you do this and the impact that this can have on your success. Do you worry that you are going to get found out?
I will be honest with you here, its something I too have had to address. For me I always felt like I was a 5 year old in my Mum’s dress up clothes. Even when the Home Office invited me to hear an address by the Home Secretary on Women’s success I asked the lady if she knew it was just Mandie Holgate from little old Mersea island?
Come on ladies, we don’t have to start strutting around like that insurance advert in skin tight demin shorts, swishing our hair shouting “because we are worth it”. However you do need an internal belief, that says “You go girl!” “Yeah Me!” “Wow look what I can achieve!”
I agree there is a fine line between arrogance and confidence, however when there is so much stacked up against you and your success, why add You to the pile of negativity?
I will be speaking at the Big Chelmsford Business Showcase on the 18th November about Making It Happen and The BWN are stand Number 33, So see you there. To learn more book here.
Susan Pattrick has been a member of the BWN since its launch in 2009 and is a passionate believer in our ethos and power to help all women in business succeed in all areas of business.
As Founder of Dancing Giraffe Susan wants to help all people with any disability access the services and support they need to. Here Susan shares why she jumped in her car and visited Norfolk’s Coordinator Denise Bretton and her events.
On 7th May I went up to Norwich to attend The Business Woman’s Network meeting held at Caister Hall Hotel at Caister St Edmund near Norwich. I set off at about 7.15 am not knowing how long it was going to take me to get there. It was a beautiful sunny day and the birds were singing in the trees – although I have to say I didn’t hear much of that because I had Radio 2 on. I love singing along in the car to cheerful songs as I am driving but I cannot sing in tune to save my life. It’s a good job that no one else can hear me.
I had to leave Gerald in the shed again (for those of you that don’t know, Gerald is my organisations mascot since our logo is a Dancing Giraffe and he loves attending Essex BWN events with me) he was most unhappy about that and sulked because I wouldn’t take him along. Of course it was polling day and he wanted me to take him along to the polls! He isn’t registered to vote, which is why I was trying to explain to him that he couldn’t cast his vote and even if he did it wouldn’t count! Anyway I managed to calm him down with a few tasty morsels of green shoots – that’s his favourite food and he seemed satisfied! At least when I got home he was pleased to see me – but that’s getting ahead of myself!
When I arrived at the hotel, (it was being used as a polling station), I was confronted with this beautiful old building set in the most gorgeous grounds and set back from the road in a very quiet area. It was 9.30 am when I arrived (half an hour before the meeting was due to start). I was the first one there – isn’t it always the way, the furthest away was the first one who arrived! The hotel reception staff were lovely and offered me a cup of coffee or tea whilst I waited for Denise Bretton to arrive. Unfortunately Mandie Holgate couldn’t make it because she had a client to coach. She was really miffed at missing out on the presentation. The photo here is the one with Mandie and I at the recent BWN event at the Crowne Plaza, Maldon where the Colchester BWN is held.
There was general networking to start with and about 10.30 Denise asked everyone to take their seats in readiness for Sophie Jewry’s presentation. Sophie Jewry, is a fabulous Business Brand Consultant. For the next hour she was very entertaining, explaining how to identify your ideal client (you need to do this for every client profile that you have) and put yourself in their shoes even down to personal things like who your ideal client loves, what they eat and how they dress. We were given a printed guide on how to identify your ideal client which is very useful to me. I didn’t realise how in depth it was just to ensure that you don’t waste money on clients that are never going to use your services. It was an absolutely brilliant hour and well worth the two and a bit hours driving time. I made several good contacts there including the Norfolk Knitters! If you get the chance to go and listen to Sophie then do take it. It is absolutely brilliant! Mandie did say that Sophie was going to come to Colchester BWN at some stage so don’t miss it! Thanks to Jayne Lloyd our fabulous photographer for the pic too. I’m the one in the branded yellow hoodie!
Join us at our events in Norfolk and Essex and if you are in any county in the UK, we would love to help you get paid to network. Learn more here.
Say Hi to Susan and learn more at Dancing Giraffes website – www.dancinggiraffe.com