Have you played Angry Birds? Do you realise what a great lesson it teaches you about business? (Are you now beginning to think I’ve lost the plot?!)
Angry Birds, for those of you who haven’t come across it, is a game where you fire birds with different powers out of a catapult at green pig creatures that are seeking shelter in a variety of structures. Quite what the back story is to explain why the birds are so angry and why the pig creatures must be destroyed eludes me. The game started on the iphone, spread to other touch screen phones and is now playable on Facebook. If you want an in-depth description pop over to this wikipedia article
Now what can it teach you about business? No, it’s not that you can waste a lot of time playing it. True, but not the point I want to make. There are two things you can learn.
In Angry Birds you have a limited number of birds and you can’t change the order the birds are fired. This can be frustrating if you want a bomber bird and all you have is the ones that split into three. So lesson one is that sometimes you just have to work with you what with you’ve got. No good saying “if only…” If only isn’t going to happen.
Lesson two is that plans sometimes need to be changed.
When you start a new level in Angry Birds, you quickly form a plan of how you are going to attack the structure. I was playing yesterday and I was convinced that I knew how to do it. As I failed on the first time I thought, oh maybe I just need to aim a smidge higher. Or maybe I need to zap the speed on a bit sooner. So I keep on trying, doing pretty much the same thing and not really accomplishing anything. Then I remembered what Einstein said.
Insanity is doing the same thing, over and over again, but expecting different results.
So so true, and I wonder why I forgot this. As soon as I took a different approach, my results improved DRAMATICALLY.
Doing the same thing and expecting different results is something that I sadly see too many people repeating in business. It can be hard to get out of rut – if you’ve been doing something that used to work and no longer does it can be hard to accept that you need to change tact. Taking that leap can be scary. After all, it’s not attacking computer generated green pigs we’re tallking here, it could be the survival of your business that’s at stake.
But if what you’re doing isn’t working then you need to do something else. Ask an expert for advice. Try in small scale. If you have our Premier Pack, use the Focus and Feedback slot to test your idea so you get get confidential feedback. Sealed box that everyone is able to place their feedback in & only you get to see it (not even the events organiser if you wish!) (See BPP for more details)
Don’t be afraid of change
As Isaac Asimov said (though he himself took part of the quote from Heraclitus a 500BC, Greek philosopher.)
The only constant is change, continuing change, inevitable change, that is the dominant factor in society today. No sensible decision can be made any longer without taking into account not only the world as it is, but the world as it will be.
So that’s Angry Bird, Eistein, Isaac Asimov and Greek Philospher Heraclitus teaching us about business. Talk about a stellar line up.
What lessons do you have to share?
Okay so I’m no copywriter (although I did once gain a client out of a copywriter who noticed grammatical errors on my website and emailed me!) But I do know, writing great blogs and fabulous web content is pretty pointless unless you are directing people to it.
Recently I was running a BWN workshop on Blogging For Business and this topic came up. “I am writing a blog, but no one is reading it, what do I do?”
Well here’s the thing, unless you find an effective way to market your blog, you might as well go and talk to the tree at the end of your garden. The tree will apparently feel good (he enjoys your carbon dioxide) but doubtful it’s liable to buy anything from you – if it does now THAT one would be easy to market!
You see you need to interact to the right people.
In the right way.
At the right time of day.
Saying the right kind of things that hook people in to wanting to know more.
That is useful and relevant.
And most importantly make it easy for them to find it again, and again, and again.
It could sound daunting but if you get it right, you will have people interacting with you, visiting your website regularly, appreciating you as an expert in your field and starting to love you and all that you do.
And pretty soon amazing things can happen thanks to blogging.
I personally include, new customers, speakers engagements and press opportunities but my personal fave to date, is having @StephenFry say “Great Blog” and when I DM’d him and asked if I could quote him, he said “go ahead.”
Sigh world’s best Tweeter thinks I’m great – Love it!
What could it do for you?
I am now running Business Clinics once a month at HSBC Business Banking Centre in Colchester through The Business Womans Network, for your chance to be one of just 10 business women at that table – get in touch.
The next one in October is be social media and a second one on Marketing- Creating & Actioning Your Plan. (24th October).
I suppose if someone had asked me a few months ago, what networking does for your business I would have listed the obvious;
I would have said it connects me with my ideal clients, it finds me solutions to my business, it basically ensures that I have what I need to succeed in business through a vast network of contacts and business associates.
I know that for some it still proves to be a struggle to make networking effective (ie, it helps you sustain and grow your business.) and the problem for many is they tackle networking in the wrong way.
It is about getting to know other people. For years sales and marketing gurus have been talking about getting to know, like and trust people and this is imperative in every format of your marketing strategy that truly ensure that this is being allowed to happen. So networking is not your opportunity to run around a room selling at people, it is about the basic essential knowledge that every sales person needs to know and that you are probably already aware of that people buy from people. I know it is often banded around, but stop for a moment and think about this statement.
The last time you were networking (and here you can now add social networking too) what was your approach? Was it how can I help you? Was it “here are some free connections/ideas/solutions for you and your business? Or was it top heavy with we are brilliant, and we do this and we do that?
From day one of a networking relationship it needs to be about the other person and their business needs. Think about this, if you are seriously doing this, then in every situation everyone would be doing their best for everyone else and thus everyone would get the results they were looking for. Great right?
But a word of caution.
It is an investment of your time and your money, as with any area of your marketing strategy so invest wisely. Test and measure the impact of your networking. Do you need to network in more than one place? With a different group of people? Or do you need to reconsider your networking style?
So you know what networking can do for your business success right, but here is a thought from someone who is considered a super connector. (Not my words I hasten to add)
I have always gone out of my way at every opportunity to answer the question for you “What can I do to help you?” in doing this I know that I am now considered a valuable person to network with and know, which means that when someone is ready to buy the first person they will think of is me. Remember you cannot dictate when someone is ready to buy however you can determine who they remember first when they are ready to buy. But just as importantly I recently learnt another power that networking has.
After experiencing a year of continual illness I’m glad I have a powerful marketing strategy because something that was not listed on my marketing production line (ask me about it sometime) was other people networking.
You see despite being unable to “get out there” my business didn’t suffer, new customers continued to contact me and business has steadily continued to grow. Because?
Because I have been a tireless campaigner for other people’s business success guess what happened when the chips were down and I needed help?
You guessed it.
I was inundated with offers of help and support.
So effective networking will not only provide you with contacts, potential customers and the answers to your business success. It also becomes a powerful ally to your marketing strategy.
So today ask yourself is your networking powering your success?
If not what do you need to do?
And if I can help feel free to give me a call – 07989935556 or see you at an Essex BWN event soon.
Best wishes and Happy Business
This week 1 business woman told me that I helped her get her biggest contract of 2011, another I got on ITN news and another told me where she was close to quitting she now has 3 employees – knowing me is dangerous!