As the title asked, seriously are you in love with your website?
Unfortunately the question is not if you are in love with your website but are your customers?
And more importantly, your potential customers.
Many of you already know that it takes about 3 seconds to work out if the website you are on is going to be useful so what are you doing to ensure visitors fall in love at first site?
Is it interactive? (Blogs, ideas, newsletter sign up, questionaires, reports, eBooks – can people easily learn more without having to talk directly to you – remember people want to buy when they are ready.)
Is it automatically interactive? (You need to be off earning the money, and that can’t happen if you are constantly replying to people – autoresponders will be a godsend.)
Can they get free stuff from you? (Getting known as the thought leader in your field is an ideal way of ensuring that when people are ready to buy its you they buy from.)
Are your contact details easily found? (You will be surprised by how lazy we all can be, and how easily we get turned off of the idea of picking up the phone or getting in touch.)
Is your social media links easy to access? (And tempting enough.)
Is your website too wordy? (Something that is too wordy will numb the pants off of your audience – sorry I never did go to subtle school, but short punchy relevant sentences are key – think inside your favourite customers head, what were they saying to you before you saved the day? They are the words you need to be using.)
If you have products and services are they even best served by words – many bypass Google altogether to get their answers, heading straight to YouTube and as fabulously corporate as it is to have a £1000 professional video, capturing your passion, energy and talent on film is a great way to bring you into someones office or home. Remember when surfing the net not everyone wants to read a ton of words – images and video are key.
And lastly if you don’t know the answer to these – ask your potential customers – What do you think of my website? Remember if you don’t ask you don’t get, so asking what people think is the key to knowledge and the key to finding out what & how people will fall in love with your website……and that leads to falling in love with you and all that you do and that leads to sales – Love it!
(This blog came out of my thoughts after 2 coaching sessions with clients this week and as I prepare for The Marketing Business Clinic this morning – hope you find it useful – for more ideas feel free to get in touch firstname.lastname@example.org 07989935556 – because I just love hearing from you!)