Last time I spoke about how to write a great blog and if its a great blog what it would be doing. If you missed it you can read that here.
Now what do you do to ensure that people actually find it?
Firstly ideally it will be on your website for a variety of reasons but the most obvious one is that it brings new fresh relevant information to your website – and trust me that’s good for your SEO.
If you can’t get it on your website relying on WordPress or Blogger, etc is better than not having one. And they are free and pretty easy to set up and use.
So you have an interesting relevant useful blog now its time to get it seen;
Talk about it on social media – Youtube, Linkedin, Facebook and Twitter are the main ones. But don’t just do endless links to your blog – you have to build up interest and get to know people first. If anyone in their very first tweet to me says “Hey check out my website, blog, FB page- I’m instantly turned off. They have never met me and they are already assuming that I need what they have. If they took the time to build a relationship with me I would be more than happy to “check out their blog” etc. So build relationships first and you do that exactly the same way as you would face to face.
Be interested in others, share useful tit bits (this works really well, commenting on other peoples discussions on Linkedin etc allows you to get to know other people’s opinions and then share yours. If you have had a great conversation with someone then you can say “Funny enough I wrote this about this very subject…” but only after being interested, considerate and getting to know others.
If you have a mailing list (Please god tell me you have one of those!) whatever effective ways you have to stay in touch with your client base (Please tell me you are doing that!) share your blog ideas there too. Don’t share the whole thing, just put something like “A client had the issue ………. so I shared this great solution and so I thought I would share it with you too. To read more…….”
Remember in this fast paced world everyone wants instant answers so sharing little useful titbits makes you a very useful golden nugget to keep in touch with – what’s that going to do to your sales?
If you publicly speak (and where ever you go NEVER turn down the opportunity, you never know who is in the audience and who they know!) finish with something like “There are a ton of free ideas on …………on my blog, so help yourself.”
Tell people about it in every form of your marketing in a useful relevant informative way ALL OF THE TIME. People make the mistake of assuming you can tell someone once on Twitter and that will get you a thousand hits – it won’t!
You have to tell people over and over again in a useful, relevant informative way (Hope I’m getting that across – lol!) in short succinct chunks. It’s the drip drip drip approach. That if you keep telling people they will get the message and want to know more and keep in touch and what does that do for your business success?
These ideas will work, we have a ton more to share but get this right for starters, be consistent and you will see positive results and a great impact on your business.
And do share your results on our social media which you can access on the home page of our website – because we just love to see what you are up to!
(You can access our social media world on the home page – www.thebusinesswomansnetwork.co.uk)
Okay so I’m no copywriter (although I did once gain a client out of a copywriter who noticed grammatical errors on my website and emailed me!) But I do know, writing great blogs and fabulous web content is pretty pointless unless you are directing people to it.
Recently I was running a BWN workshop on Blogging For Business and this topic came up. “I am writing a blog, but no one is reading it, what do I do?”
Well here’s the thing, unless you find an effective way to market your blog, you might as well go and talk to the tree at the end of your garden. The tree will apparently feel good (he enjoys your carbon dioxide) but doubtful it’s liable to buy anything from you – if it does now THAT one would be easy to market!
You see you need to interact to the right people.
In the right way.
At the right time of day.
Saying the right kind of things that hook people in to wanting to know more.
That is useful and relevant.
And most importantly make it easy for them to find it again, and again, and again.
It could sound daunting but if you get it right, you will have people interacting with you, visiting your website regularly, appreciating you as an expert in your field and starting to love you and all that you do.
And pretty soon amazing things can happen thanks to blogging.
I personally include, new customers, speakers engagements and press opportunities but my personal fave to date, is having @StephenFry say “Great Blog” and when I DM’d him and asked if I could quote him, he said “go ahead.”
Sigh world’s best Tweeter thinks I’m great – Love it!
What could it do for you?
I am now running Business Clinics once a month at HSBC Business Banking Centre in Colchester through The Business Womans Network, for your chance to be one of just 10 business women at that table – get in touch.
The next one in October is be social media and a second one on Marketing- Creating & Actioning Your Plan. (24th October).