Do you have a picture on your LinkedIn/Twitter profile? And is it actually picture of you and not a cartoon dog?
I was trying to track down some old uni friends. Figuring that by now they should be pretty high in whatever career they had gone into I turned to LinkedIn. It is, after all, the network for the business person.
Now if you’re looking for someone with a reasonably uncommon name, it’s not too hard to find someone. And the first person has a name that’s totally unique on LinkedIn. So easy.
But for the second person I was looking for there were 138 results in the UK alone and in the world 450. And for some reason they hadn’t added our shared university to their profile so I couldn’t use that.
But luckily they had a photo and even though it’s a fair number of year since we left uni, they haven’t changed much. So that’s another connection made.
And for the third person there were 8,912 results. Adding our university reduced it down to 8. And again the photo came to the rescue and saved me from having to look at each profile in detail to work out which was the one I was looking for.
So photos – handy when people want to connect with you. And connecting with people – handy if you want to do business. Bit of no brainer really!
As Essex Coordinator I often get told “There are so many networks to chose from, how do I know yours is any good?”
And its a fair point. There is a ton of choice out there – which is great for the consumer…..and the network. You see we never placed ourselves as a rival, on the contrary we regularly promote other networks and business groups, why? Because if its good for business we want to be telling you about it.
A different approach you may say, well yes, but then it works. You see we are here to do the hard work for you. Try out the networks, the seminars and workshops and we share with you the good stuff. You can expect to hear about those ideas at every event in the business ops slot at 10.30.
But lets get down to the nitty gritty – you network because ultimately it leads to leads and sales and profit and success. On top of those things at the BWN you can expect support (it can be a lonely world for a business woman – and its great to know what you are experiencing or finding tough someone else has the answers to – probably because they have been through it too!)
You get motivated into action – so often women say to me, thanks to coming to The BWN last week, I picked up the phone/got in touch/changed my website/got up and spoke about my company/challenged their decision/went for it/took my business to the next level. And that results in even more success.
The BWN blogs and “What Business Women Say” pages of our website are packed with testimonials of how we have helped business women get what they want for their business and their success – all in an environment that is always welcoming (never clicky!) motivational and business focussed – we may mention what gorgeous heels you are wearing but then its straight back to business. Because we know that’s what matters to you.
So the BWN website is getting an overhaul.
I personally got raked over the coals for being too good at marketing and driving too many business women to the site and it couldn’t cope. Now that is the kind of telling off I like!
But the outcome is my IT Fairy (no really we have an IT Fairy!) said that we were going over to an even more interactive site.
The Business Women on our site would be able to use it more and it would work even better for driving traffic to their websites.
It would be easier for business women to access the information they needed.
And we would be able to add a shop with great business offerings and books from our favourite speakers.
It all sounded great……BUT…..
I like many have a passion for just getting on with it. And when confronted with something new something goes in my head. It’s my Mrs Negativity. I don’t know if you have one (But I’m betting you do) mine looks a bit like Maureen Lipman off of the BT adverts. “An ology” remember. Wow I bet I’m showing my age there!
But the fact is when she pipes up the real me. The capable, effective business women me kind of shrinks a bit. As Mrs Negativity says things like “Mmmm do you remember that time at Dads house when you broke the TV, best you leave that well alone don’t you think for the clever folk.” Then she whines “Still you are not bad at cooking, stick to that dear and leave the grown up stuff to someone cleverer. There’s no shame in being a good housewife love. Everyone needs clean floors.” Okay so there is nothing wrong with being a full time homemaker. I loved that time in my life. But the way Mrs Negativity says it she makes me feel about 5 again.
So why do we let this happen?
I know the quickest way to shut her up is to prove her wrong. And here is the thing. The minute you take action things get easier. Okay so you might make a mistake but with most things in life, that can be fixed and you can learn in the process.
The problem is the longer you hold off, you allow your Mrs Negativity to attack your success and your momentum. The less powerful you are and the stronger you make your Mrs Negativity.
Learning new things is so often an area that we procrastinate on. We hold fire. We “Wait and See” But how beneficial is that for your success?
What impact is that going to have on your business and your life?
In business there will always be a latest gadget, tool, idea that you are going to need to get your head round and you have 2 choices. 1) rise to the challengae and learn something new to grow your business and your success or 2) allow it to be an obstacle to your success.
Now who wants to put obstacles in the way of their success?
Mmmm so here I sit with a brand new layout to blog with, a new style website to up date, to interact with business women and slightly nervous as to how posting this blog will go. But Mrs Negativity (Sorry Maureen Lipman but it will always be your face I see) is firmly shut up. Oh yes I’m sure as I press a wrong key she will be there to say “told you so” but I will be ready “With don’t worry love, I have plenty of experiences of getting it right so it’s only a matter of time!” And as I say that confidently like the successful business woman I am, in my mind I am sticking my tongue out at her (Well everyone that knows me knows I’m very young and fun at heart – yes just a big kid really!)
Every time this week something new comes along. Don’t say “mmmm That looks interesting – I will look into it” Give it go. Get stuck in. And I would love to know how you get on. At the BWN there are always new things to learn, if you don’t see something you like, let us know and we will get that subject added.