Woodruff Financial Planning won this year’s “Growing Business of the Year” at the Colchester Business Awards, held at Charter Hall, Colchester in November. To win the award against some worthy finalists was a great achievement, but comes as a result of some concerted hard work for 2 years or more. A few years ago we would never have entered an award like this, which shows how far we have come as a business. We would encourage everyone to do the same since it forces you to evaluate your business against some tough criteria.
How did we do it? We started working with a business coach 2 years ago, and since then have seen some fantastic growth. This has come as a result of constant improvements in our marketing, sales, customer service and business processes. There is no magic formula. We just apply ourselves every day in a focussed way to constantly drive the business forward. If you focus on taking regular action the results will start to compound up over time.
The results speak for themselves. We have grown our team and in the last financial year we recorded growth in turnover by 41%, and in profits by 62%. We are projecting further growth in turnover by 30% for this financial year, and growth in profits by 42%. This comes at a time of difficult economic conditions, particularly for financial services businesses.
Our primary focus has been on delivering a great financial planning and investment management service to the right kinds of clients. Our clients all want the same thing: to secure their future (i.e. work out whether the money will run out one day), and then to live their dreams once their security is guaranteed. We help them to make informed financial decisions and start to live the best life they can with their resources. We have ensured that we only take on clients who fit the services we deliver, which means they are delighted with the service as it is right for them. This in turn leads to more referrals from clients and their professional advisers like accountants and solicitors. Our marketing is now aimed at only the right kinds of clients, which means that we are able to attract the right people for our service, and refer other leads to alternative providers.
See http://woodruff-fp.co.uk for more information