Louisa was there at the very first Business Woman’s Network and continues to support the events today.
Read her business journey here:
What made you set up a digital marketing & design company?
My adventure into self-employment started 14 years ago, and it was partly due to necessity as I had to stay at home to look after my first child. At first, I was aided by some web designer friends who helped teach me the basics of website building and design.
You know what? I absolutely loved doing it and it highlighted to me that I had something of a flair for it. This led me to begin creating sites for others and as you need online marketing to get your website noticed, I naturally got involved in online marketing. I mean, you can’t just cross your fingers and hope people find you online.
As I got further and further into marketing websites, I tried my hand at SEO (search engine optimisation) and social media. To my delight, I found that I loved this too!
With my new found skills, I volunteered for Dancing Giraffe, this year’s BWN chosen charity. This is where I cut my teeth with WordPress and found my social media skills really produced significant results in a relatively short space of time.
This inspired me to create my company 4 Contact UK to offer my services. We quickly filled our diary with work and went on to work for a global commodities and diamond broker, creating a large e-commerce site and producing banners that featured at the 2013 Cannes Film Festival!
I then encountered my first real disaster. A major client folded owing thousands and left 4 Contact UK in an unsustainable position. What doesn’t kill you makes you stronger and here we are 2 years later and Gold Gems Media is now in existence and fighting fit and ready to help clients to achieve their online goals.
Recently, I was asked to help promote the Essex Businesswoman’s experience event in Leigh-on-sea on social media and in just 4 days, I managed to create a real buzz surrounding the event and swell the numbers attending by a healthy amount.
How many years have you been in business?
I started Gold Gems Media in May this year, but began working in this line of work nearly 3 years ago.
What do you love most about running your own business?
Creating something from nothing. It’s so fun and I’m absolutely in my element. I get a buzz from seeing results, so I track everything so that I can see the real value and return on investment that I can provide for my customers.
What do you hate most about running your own business?
I work with my life partner and sometimes it’s difficult to have the right work-life balance, but we have always worked together over the last 11 years of being together, so any problems are normally short-lived.
What benefits do you get from networking?
I’ve been networking for over 8 years now and I’ve made some great contacts and friends. However, it’s not just about business. It’s a real social experience and it’s fun! Networking gives me confidence as I’m a people person at heart and I love the interaction, because working online and from home lacks that human touch.
What was the reason that you decided to exhibit at The BWN?
I attended The BWN’s 1st networking meeting 7 years ago and I was hooked. The women were just like me! Intelligent, interested in similar subjects and so sociable. It felt more relaxed and less pressurized than other networking groups, so for me the BWN is always my starting place when I start a business. The women there give me the confidence to pursue my dreams.
What do you see the future holding for your business?
By helping my clients grow their businesses, ours will grow too. That’s what’s behind my logo: a tree growing, maturing and producing fruits (the growth of a business and becoming successful).
The company name is finding the hidden gems in marketing and turning them into gold! It has a personal double meaning, combining my surname and my children who are named after precious gems.
Website Link: http://goldgemsmedia.co.uk/
Twitter Link: https://twitter.com/LouisaGS