A small word. If you were being chased by a tiger you would be screaming it.
If your house was on fire you would be screaming it.
And it would appear they are about the only times us business women say that word.
Why is that?
What stops us very talented, educated, successful women from saying four letters?
Why are we so frightened of saying help?
I’ve learnt recently that I don’t say the word at all. And its become natural just to “get on with it”. I’m capable and able so I just do it. That’s good right?
or is it?
You see going it alone is fabulous for so many reasons, however never saying help is dangerous when it comes to success. I worked on my own success 2 weeks ago with a mentor, because I am always looking for ways to power up my own success as I do for those of my clients and that of the women attending the BWN, and I realised working with this business woman that I just don’t ask for help. And even if its offered I tend to say “I’m okay, thanks for the offer.” So I set a goal to change that and ask for help. It’s already paying off dividends in my business. (I really recommend creating clear goals, you are far more likely to achieve them that way and they don’t turn into gaols, which is a goal gone wrong if you aren’t clear enough about it!)
I know you are mega busy so let’s look at why you should accept help and how to do it in easy quick top tips;
A brilliant business woman reminded me of these points when I posted a public thank you. Because as people help you I think its always good to say thank you. (My thank you’s don’t tend to be thank you cards, I tend to give testimonials on LinkedIn and Facebook so that they can grow their business and use them powerfully in their marketing to gain more happy customers – just a thought for you there!) This lady said;
You’re very welcome – I’m pleased my diary allowed me to help. I can relate to the whole asking for help. I’m incredibly independent which is positive. There are times when working as a team gets much better and bigger results and you get to enjoy the journey so much more when you have great people around you (cheesy I know but true!!) Xx
You know what? I don’t think its cheesy at all. A Business woman with a powerful network is far more likely to be successful. See you at some BWN networking events this month, let’s help each other, network together and do business. It’s going to be an awesome month for business.
I’m on TV speaking about issues impacting on women in business and at Mums Net Work Fest national conference. And we have a very special BBC Essex Radio 30th Birthday show being broadcast live from my house on the 13th May. So much good stuff for business!
To get my book to help increase sales, confidence and success the 6 week course or learning about coaching and training visit. www.mandieholgate.co.uk and do say hi on social media too (all accessible via my website) its great to connect and grow my network!
Bridget Greenwood, our Norfolk co-ordinator, shares this from her own blog
Karren Brady shares the 6 key ingredients she believes makes a Leader, what qualities would you add to the list and why?
Leadership – A real leader faces the music even when they don’t like the tune, how do you behave when you don’t know what to do? The ultimate measure of a man is not where he stands in times of comfort, but where he stands in times of challenge
Ambition – Nobody ever started anything without ambition, although it’s hard work that usually finishes the task. Sir Alan Sugar when working on The Apprentice is the first one in in the morning and last out at night. His ambition continues despite his success, there is a real sense of pride, a sense of who you are. If you don’t champion your career who will?
Determination – the ability to pick yourself up when you’ve been knocked down. The importance to keep going. What ever has knocked you down, learn from it and move forward.
Attitude – If you don’t like something then change it – for the better. And if you can’t change it, change your attitude. Karren Brady recommends you think “if I accept this challenge – what is the worst thing that will happen to me and my business?”
Direction – The whole world steps aside for those who know where they are going. You can’t change where you start, you start where you start, but it’s where you finish that you can control.
Be Positive – Nothing in this world can take the place of persistence. Nothing is more common than unsuccessful people with talent. Press On has solved and always will solve the problems of the human race.
For more great posts from Bridget Greenwood, check out her blog
There seems to be this new breed of people – the procrastinators (sounds like something out of Star Trek doesn’t it?) A lot of business women describe themselves as procrastinators and search for ideas and ways to deal with what they procrastinate about because of the impact it can have on their business success.
If you find yourself exploring the realms of “procrastinator” what can you do to ensure it doesn’t get in the way of what you wish to achieve?
Firstly even procrastinators do not procrastinate about everything. They successfully get up and get dressed and drive a car to arrive at meetings, shops etc. This proves that they do not procrastinate about everything, just certain areas of their life.
What areas of your life do you procrastinate about?
What areas of your life do you always get on and achieve what you wish to?
If you can become aware of this you can start to address the obstacles that are there.
Be aware of the way you think. When we procrastinate we constantly reinforce what our mind has already said to us. “That job is going to take ages and is going to be a real headache” our mind tells us, and we allow it to increase these feelings by reinforcing them. So be aware of this and stop them in their tracks.
Do you even want it? Another reason that we put things off is because in actual fact it’s something that we do not even want. There are many external influences on our lives, from friends and family to media and the internet, it can be hard to listen to our internal voice. How many times have you thought something would be great and you have been shot down by someone and then gone on to dismiss it all together? Before you ask other people what they think debate the pros and cons with yourself and find out what you really want.
Are you procrastinating or are you subconsciously listening to your gut instinct?
Remember the sticker charts you gave your kids, or were given yourself? Ever thought about why they are so successful and popular? They work!
Visual stimulation works a treat with procrastination. If you know the area that you procrastinate in create your own sticker chart. (You don’t need to show anyone. You can stick it to the inside of your wardrobe.) Make it fun, if it makes you laugh when you stick a smiley face sticker (or our personal favourite the all hallowed Gold Star) on your chart when you actually do it, you are more likely to do it again. You are creating a subconscious link to being happy with getting the job done, and every sticker reinforces that.
Lastly when you succeed over the procrastinator in you, however small the accomplishment acknowledge it. Revel in your successes. These will reinforce that you can beat procrastination and achieve what you wish to.
Let us know how you get on and if you wish to discuss more ways to help you beat the procrastinators get in touch.
You see an effective marketing strategy WILL deliver leads, and if you are getting quality leads then guess what that leads to?
You guessed it, more customers.
But I do appreciate it can be tricky to factor in time to market your wares as well as to make and deliver them. So what can you do to make life easier?
Before you even think of aiming to make marketing easier to manage. Do you know what works?
If you don’t know this STOP right now. You see, you need to know what is working to deliver great leads and enquiries so that you can replicate that. So first of all concentrate on researching and analysing what works.
WHEN you know this information you can then use tools such as Hootsuite or Tweetdeck to schedule your social media. Taking into account when your ideal clients have the time to read your offerings, comment, reply, etc.
Next look at the real world marketing that works for you. Picking up the phone, public speaking networking, meetings, etc. What have the biggest impact and concentrate on making them deliver MORE to you.
For instance networking can only be effective if you dedicate to it. Know what you want beforehand. Attend regularly to build relationships so that people want to do business with you and most importantly follow up after EVERY event.
This approach needs to be applied to all areas of marketing that you have and constantly consider this…
What are you doing so that people are automatically keeping up to date with you and your business?
How can other people support your marketing strategy?
Affiliations, discounts, special offers for loyalty etc.
A VA could be a great resource for you too. What areas of your marketing could you outsource to someone else to do?
At The BWN we have a number of great VA’s that attend our events that would happily produce your newsletter, look after your social media and pick up the phone for you. (You can check them out here – https://www.thebusinesswomansnetwork.co.uk/the-business-women-of-the-bwn/)
Unless you are a larger company with a lovely thing called a “marketing budget” this is going to come down to you and if you don’t find a way to create a marketing strategy that fits into your busy life you will always have dips and troughs of customers. Now wouldn’t it be nicer to just have that steady flow of new customers heading to your door?
(This blog came out of a number of conversations with business women this week and has sparked this blog so thank you for sharing. And it has also sparked the next BWN Business Clinic with me – to learn more.)
I suppose if someone had asked me a few months ago, what networking does for your business I would have listed the obvious;
I would have said it connects me with my ideal clients, it finds me solutions to my business, it basically ensures that I have what I need to succeed in business through a vast network of contacts and business associates.
I know that for some it still proves to be a struggle to make networking effective (ie, it helps you sustain and grow your business.) and the problem for many is they tackle networking in the wrong way.
It is about getting to know other people. For years sales and marketing gurus have been talking about getting to know, like and trust people and this is imperative in every format of your marketing strategy that truly ensure that this is being allowed to happen. So networking is not your opportunity to run around a room selling at people, it is about the basic essential knowledge that every sales person needs to know and that you are probably already aware of that people buy from people. I know it is often banded around, but stop for a moment and think about this statement.
The last time you were networking (and here you can now add social networking too) what was your approach? Was it how can I help you? Was it “here are some free connections/ideas/solutions for you and your business? Or was it top heavy with we are brilliant, and we do this and we do that?
From day one of a networking relationship it needs to be about the other person and their business needs. Think about this, if you are seriously doing this, then in every situation everyone would be doing their best for everyone else and thus everyone would get the results they were looking for. Great right?
But a word of caution.
It is an investment of your time and your money, as with any area of your marketing strategy so invest wisely. Test and measure the impact of your networking. Do you need to network in more than one place? With a different group of people? Or do you need to reconsider your networking style?
So you know what networking can do for your business success right, but here is a thought from someone who is considered a super connector. (Not my words I hasten to add)
I have always gone out of my way at every opportunity to answer the question for you “What can I do to help you?” in doing this I know that I am now considered a valuable person to network with and know, which means that when someone is ready to buy the first person they will think of is me. Remember you cannot dictate when someone is ready to buy however you can determine who they remember first when they are ready to buy. But just as importantly I recently learnt another power that networking has.
After experiencing a year of continual illness I’m glad I have a powerful marketing strategy because something that was not listed on my marketing production line (ask me about it sometime) was other people networking.
You see despite being unable to “get out there” my business didn’t suffer, new customers continued to contact me and business has steadily continued to grow. Because?
Because I have been a tireless campaigner for other people’s business success guess what happened when the chips were down and I needed help?
You guessed it.
I was inundated with offers of help and support.
So effective networking will not only provide you with contacts, potential customers and the answers to your business success. It also becomes a powerful ally to your marketing strategy.
So today ask yourself is your networking powering your success?
If not what do you need to do?
And if I can help feel free to give me a call – 07989935556 or see you at an Essex BWN event soon.
Best wishes and Happy Business
This week 1 business woman told me that I helped her get her biggest contract of 2011, another I got on ITN news and another told me where she was close to quitting she now has 3 employees – knowing me is dangerous!