You’ve written your first blog and now you need to work out how to get it read. If you spend hours writing your blogs its frustrating that no one comments on your social media posts about it. That no one shares it. And don’t even following the link in your newsletter. Gutting right?
Over on the Insiders, I’ve just shared a blog article in the Knowledge to help you get your blog seen and loved, followed and shared! And bear in mind I actually feel very confident to say that I know what I’m talking about here. It’s led to me being asked to write a book for the UK’s leading non-fiction publisher, which continues to be one of their top 3 sellers for travel reading, being asked to be a featured blogger for 2 international publications and lots of clients for my coaching, courses, BWN events and books as well various great speaking engagements too. So I know this works, you just have to actually do what I suggest.
If you are an Insider head to The Knowledge or the secret confidential Facebook page now for the full story. For those not signed up yet, here is a very abridged version of how to get your blog seen and loved to get more lovely sales.
Where is it?
It needs to be on your website (those reasons are on the Knowledge) but if that’s not an option for you WordPress, Blogger, etc is better than not having one.
LinkedIn also has a useful feature that enables you to blog within your profile.
Obviously, talk about through your social media platforms but if you are the equivalent of selling your blog at people stop it, it’s not going to work.
If you have a mailing list, don’t share the whole thing, just put something like “A client had the issue ………. so I shared this great solution and so I thought I would share it with you too. To read more…….”
Remember in this fast paced world everyone wants instant answers so sharing little useful titbits makes you a very useful golden nugget to keep in touch with – what’s that going to do to your sales and business growth?
Tell people about it in every form of your marketing in a useful relevant informative way ALL OF THE TIME. People make the mistake of assuming you can tell someone once on Twitter and that will get you a thousand hits – it won’t! You need to be consistent.
And don’t make the mistake of writing in a different style to your normal on line voice, it puts people off.
These ideas will work, I have a ton more to share but get this right for starters, be consistent and you will see positive results and a great impact on your business.
I will also share a webinar on this subject of what to write, how to write it and how to get it seen on The Insiders too. If you have personalised questions you wish to ask, just say.
This was a question I posed at The Colchester BWN yesterday in a 5 minute promo slot (incidentally I didn’t talk about my business at all and gained 2 new clients yesterday – there’s a powerful message in there about how to do a promo slot right?)
A good thing or a bad you ask, right?
Valentines comes around once a year, and once a year you are expected to get lovey dovey cats eyes, think about your loved one, shower them with affection, and your time and energy. But hang on for just one day of the year?
I have been very happily married for 16 years and my hubby 1st kissed me 19 and a half years ago on Valentine’s day and I still get flutters in my belly just thinking about him and a silly grin on my face (OK this is no Disney Fairy tale – I still berate that I’m the only one that can carry things up the stairs or put dirty socks in the wash!) But is that from putting effort and energy in once a year?
It’s from always considering his needs, his passions and his feelings. Every day when he gets home from work I always say “How was your day?”Recently he said why do you always ask me that? And I said “Because I care” and I care for more than one day of the year.
(Me Loving My Husband and Me Loving My Business)
Now let’s flip over to your business (before you all throw up with my lovedupness – made up word, but I like it!) Do you treat your business like Valentine’s Day?
Do you once in a while say “Right let’s look at our marketing, let’s power up the results. Let’s check out our website and if people are engaged by it and getting in touch”
Do you think daily;
Is our website getting the right message across to our potential clients? Does it match up to what we have been doing recently?
When I attend networking events am I saying things that compliment the marketing message on our website?
Am I getting our business in the local press, talking about what we have been doing recently and the great story that is hidden about our company?
Do I use this press release information and my marketing material on social media?
Do I sing about this when delivering my 60 seconds promo slots?
Do I think daily – How do I interact with potential clients, When do I, Where do I interact with them?
Do you always ask in the back of your mind where your next client is coming from?
Because if you don’t you are a once a year, special occasion Valentine’s Day business owner. And Guess what that does for your sustainability? For your Growth? For your Success?
8 years ago I had severe clinical depression and nearly died (twice – just for good measures!) and my husband was my rock, we know that whatever life throws at us we will be able to deal with it, together, as a team. Once a month we pick a row with the kids and get them off to bed early so that we can light candles, cook a nice meal and snuggle up in a mountain of cushions and watch a film and be just us. It’s always a Tuesday night because, hey Tuesday was never a special night of the week and it needed a bit of attention. Regularly putting in effort keeps our relationship fresh, special and wonderful.
Valentine’s Day is never going to be enough to create something lasting for all time.
So ask yourself are you having the same attitude to your business?
If so isn’t it time you gave your business full time love?
For ideas on loving your business full time, gaining more customers and making the sales (without spending sacks of money) get in touch or head over to the Free reports and the BWN blog as they are both packed with ideas to rocket your sales. As a business coach and as founder of The Business Womans Network both my coaching clients and business women that attend the BWN are seeing great results in their business because of the way I work – I would love to hear all about your business and how I could support your success too.
I was searching for an alternative networking group to replace one I had been a member of for some time and having attended a couple of The BWN events, I was impressed by how vibrant the meetings were; I always leave feeling uplifted having met several like-minded business women in a friendly and genuine atmosphere, not to mention having the opportunity to listen to some fantastic business owners share advice and ideas for my business.
Not long after I had signed up for The Insiders (learn more here), Mandie (Suffolk coordinator) had put my name forward to appear on BBC Radio Suffolk to discuss how, at 50, I had overcome previous difficulties and set up my own Life Coaching Practice.
Not only was this a great opportunity to explain all about coaching but soon after the interview, I was approached by a local film documentary maker. We met for coffee and discussed the possibility of working on a film documentary to show how coaching had helped 3 of my clients to move on successfully in their lives. Just recently I was approached by the young, freelance cameraman who filmed the documentary and he is now a client of mine!
One cannot underestimate the power of networking ; not only might you gain business and recognition for what you do, but you also get the opportunity to meet other business women who are in a similar position to yourself.
At BWN, unlike other groups I have attended, there is no hidden agenda. You are encouraged to be yourself and are accepted for who you are and given the chance to share your own business journey., with all its ups and downs.
Pavlenka Small www.smallstepscoaching.co.uk
Thanks for sharing your thoughts Pavlenka.