Most businesses at some time have dabbled with networking but how is it possible that some businesses love it and think it is the key to growing and sustaining their business. When others find it a waste of their time, a drain on their resources and worse still dipping into their profits!
If you’re not getting the results you want, here’s our guide to getting it right and why you could be getting it wrong…
First of all you need to know why you are networking. If your plan was to run in a room and run out again with 30 sales, then first of all you need a reality check. Unless you’re selling designer shoes or 5 star holidays for £5 its unlikely the sales are going to be pouring in. For networking to work it needs to factor as part of a structured focussed marketing strategy.
It is important to understand that networking enables you to;
After all great networking results are about communicating effectively to get connected.
And the bigger your network the more benefits you could be getting!
You are welcome to have a stand at any BWN event. The great ones to exhibit at are our Birthday events, our big summer events in July and our Christmas events in November (We moved them from December because you told us you wanted to shop early for Christmas!)
But what can you expect?
If you would like confirmation of the room we are in, please feel free to text your area coordinator to confirm, however the reception staff will be more than happy to inform you which room we are in and we aim to post this on our Twitter account on the day too – @BWNcouk
The event starts at 10am but you are welcome to arrive at 9.30am to get set up.
Officially the event finishes at 12.30 however most business women stay on until 1pm.
We request that you do not dismantle your stand until 12.30pm.
Only the first 25 business women to book and pay are guaranteed a speaking slot of 60 seconds, so booking in advance is advisable.
If you have any concerns or further questions contact your area coordinator.
You are able to further benefit by sponsoring any event – £100 (Golden Ticket price £75) includes a 10 minute speaking slot, your business literature and goodies on each place setting, logo on the marketing material for that event and an exhibition stand.
Good ideas to make it really good for your business.
If you are exhibiting with us its a good idea to set up some social media mentioning us because everything we see, we are happy to share, like and retweet. All of our social media is accessible on the home page of our website.
It is a good idea to send out an email to your database letting everyone know where they can learn more about your business and that you will be attending this event.
You are welcome to request a copy of the event poster to add to your marketing in the run up to the event and it’s a great idea to post on the Facebook event page for that event too.
We look forward to helping to promote your business.