Marketing follow up – the fine line between powerful follow up and breaking the law!
All members of our mastermind group and networking events can write for our blog free of charge. Here Robyn Banks from Adavista Data Protection talks about “MARKETING FOLLOW UPS – BE CAREFUL!
Whilst it is very important – as Mandie keeps quite rightly reminding us – to follow up on approaches to prospective clients, you need to be mindful of certain “rules” in place.
Why am I writing about this? Because there is a very fine line between what is OK and what the recipient may interpret as harassment.
You should always remember that you don’t know what sort of a day your “recipient” is having – you could just be that last phone call/email that pushes the “now I’m really irritated and just had enough” button!
So – if you have had a preliminary “conversation” – by phone or email but its been a two way exchange – then you can legitimately contact them to follow up on this.
EXAMPLE – I have been contacted by two Insiders recently (you know who you are!) with a view to having a chat around my field of expertise. In both cases we have struggled to find a mutually convenient time – but I can legitimately contact both to try again!
BUT if I have received something out of the blue from someone that I don’t know, I have not responded in any way, and they send me a follow-up email which starts “just checking to see if you got my email”… or “I sent you an email last week”…Oh dear! Because I have not responded, these follow up emails are illegal as my lack of response should be regarded as withdrawal of consent to contact me.
I did tell you there is a fine line between doing this legally or illegally – probably not what you want to hear.
If all I have done is cause confusion, I apologise because that was not my intention. I want to ensure you get this right and avoid costly mistakes. If you want to discuss this further, then we can discuss this further at a BWN networking and business growth event, straight away on The Insiders confidential mastermind group or contact me here – As an Insider, we already “know” each other so its fine to get in touch. Thanks BWN for the opportunity to share my expertise with our members and women in business.”
If this has made you nervous of what you can and can’t do, don’t stop marketing your small business, talk to us. There are lots of ways we can help ensure your marketing communicates to the right people and leads to new business. Our Founder Mandie Holgate has been helping businesses to thrive through pandemics, recessions, global changes and more for over 25 years an is an active member of our mastermind group so you can ask her anything!
Follow up when done effectively will help your business grow and gain new opportunities.