How to stand out an exhibition – Accelerating business growth & success through proven strategies


I’ve hosted over 1400 events. And attended a good few thousand more! I know what makes a business sell at an event and how people leave the money on the table.

Take this course and we will unleash the power of exhibiting and selling strategies to drive remarkable growth in your business. This comprehensive course equips you with the knowledge and skills to excel in exhibitions, fairs, and networking events, ensuring your business thrives in any setting.

Discover game-changing facts that underscore the importance of effective exhibiting and selling techniques. With 81% of trade show attendees having purchasing authority and 64% of exhibitors focused on generating leads, success extends far beyond the event itself.

Building strong relationships and establishing trust are keys to unlocking sales success. Companies with a formal approach experience a 28% higher win rate, and I’ll show you how to optimise your sales funnel and master effective follow-up.

Leveraging online platforms is paramount. With over 4.33 billion social media users worldwide, the potential to engage your target audience is immense. Our course unveils strategies for leveraging social media, email marketing, and search engine optimization (SEO) to expand your reach.

But it’s not just about the event. We will delve into post-event activities and long-term success strategies. Cultivating a growth-oriented mindset, as supported by the Global Entrepreneurship Monitor (GEM) report, is crucial for innovation and industry leadership.

Let’s work together to make every opportunity exceptional, gaining mastery over exhibiting and selling strategies. My condensed modules cover mindset, preparation, on-site effectiveness, follow-up tactics, and post-event optimisation. Unlock your business’s potential and witness remarkable sales growth, increased brand recognition, and lasting success.

Don’t miss out on this opportunity to unleash your business success. Invest in my course on exhibiting and selling strategies today and you will sell more.

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The days of rocking up with some great products are at their end if you want exhibiting to deliver more than just sales on the day.

Savvy business owners know that the highly competitive business landscape of today, means the ability to effectively exhibit and sell products or services is crucial for sustainable growth and success.

As a business owner, you understand the importance of maximising your presence in the market and continuously attracting new customers. That’s why this comprehensive course on exhibiting and selling strategies is an invaluable resource designed to empower you with the knowledge and skills needed to propel your business to new heights.

Make every investment deliver a tangible return!

  • According to the Centre for Exhibition Industry Research (CEIR), 81% of trade show attendees have buying authority, meaning they have the power to make purchasing decisions.
  • The CEIR also reports that 64% of exhibitors participate in trade shows to generate leads and drive sales. Note it’s not just about on the day sales!
  • Research by the Trade Show News Network (TSNN) reveals that 92% of trade show attendees are looking for new products or services, making exhibitions a prime opportunity to capture their attention. You’ve got to do more than lay out your goods!
  • A study by Salesforce found that 58% of salespeople believe that building strong relationships and establishing trust is the key to sales success.
  • According to CSO Insights, companies with a formal sales process experience a 28% higher win rate compared to those without one.
  • The National Sales Executive Association reports that 80% of sales require five follow-up calls after a meeting, but 44% of salespeople give up after just one follow-up. Let’s look at the quality of your sales funnel!
  • In 2021, the number of social media users worldwide exceeded 4.33 billion, according to Statista, highlighting the immense potential for businesses to reach and engage their target audience online. An opportunity that over 50% of exhibitors do not maximise on. Let’s look at how you can!
  • Email marketing continues to be a highly effective tool but how many remember to follow up via email post event? Let’s nail that follow up!
  • According to HubSpot, 70-80% of search engine users only focus on organic results and ignore paid ads, making search engine optimization (SEO) a critical component of online visibility.
  • And it’s not just about what you do on the day, The Global Entrepreneurship Monitor (GEM) report indicates that entrepreneurs with a growth mindset are more likely to create jobs and innovate within their industries.

I will help you master exhibiting and selling strategies to leverage the potential of exhibitions, fairs and networking events increase sales effectiveness, harness the power of digital marketing, improve brand recognition and reputation and cultivate a growth-oriented mindset for long-term business success and help you automate your marketing too – it’s worth investing!

What we cover;

  1. Why Exhibiting and Selling Strategies Matter
  2. The Role of Mindset, Beliefs, and Communication
  3. Preparing for Success: The Often Overlooked Work Before the Event
  4. Maximizing Opportunities on the Day of the Event
  5. Effective Follow-Up Strategies
  6. Post-Event Activities for Continued Success
  7. Maximizing Every Exhibition Opportunity for Sales, Profit, and Brand Recognition.

And the best bit?

As an Insider you can ask me anything, anytime so we can ensure this works for you too.

This course (like all of my courses) has been vigorously tested by Insiders so we know it works.