[/et_pb_testimonial][et_pb_text admin_label=”Text” background_layout=”light” text_orientation=”left” use_border_color=”off” border_color=”#ffffff” border_style=”solid”]
You are everywhere!
You walk into an exhibition room or networking event and those are the first words you here. And then people feel like they already know you. Guess what that leads to?
An instant connection, no need to do the nice weather, general chit chat, that ice breaker stuff has already been done for you. You can get straight on to the lead building, sales funnel, let’s do business stage. Cool right?
But seriously how can that happen?
Well I walk into events and that is what people say to me. And the irony is that my illness means that I’m either with a client at a BWN event or resting so I really am not “everywhere” as people think I am. However thanks to savvy marketing. It can look like I am.
So if you are looking to gain new business, and new leads and opportunities (even when you are very busy) you need a marketing strategy that will allow for that. And mine does. I can be on a beach, watching Downtown abbey, or with a client and still be picking up all of the above. I don’t dress it up, it comes down to My Marketing Production Line. You can download your copy here. And if you are utilising 8 to 10 tools, effectively, regularly and with interesting and relevant content to your target audience according to your ultimate goals (ask me about them sometime) then you will get the known as the thought leader you want to become. And you will grow your business.
Heck I even got head hunted to write a book for one of the UK’s leading non fiction publishers. And yes you guessed it that was without doing anything other than I suggest here.
And if you want to know more. Then sign up on my Facebook page to my newsletter there is a sparkly new website coming soon to www.mandieholgate.co.uk with some new courses starting from £14 and one of those is my Mandie’s Marketing Production Line teaching you how to be everywhere and gain new business even on a beach.
But for now start by asking if you were to be very busy, what actions are automated for you?
Is your online presence working hard for you?
If someone stalks…..sorry explores your online presence what are they likely to find? Is it likely to engage them? Be a fountain of knowledge? Interesting and fun? Useful and worth returning to? Worth signing up to a website? Good for business, health, life family holidays, entertainment? Does it make them want to learn more or make them want to go and watching dogs bouncing on trampolines?
If its the latter, its about time you invested a bit of time on your online presence and I’ve got plenty of ideas on how to make that powerful. Just pop in on a Tuesday afternoon to my Facebook page for a free master class and ask any questions and I will happily help all I can. As Founder of The BWN that is what I’m here to do. Learn more here.
I do hope you can make my book launch this Friday. It’s free to attend however you do need to have a ticket to attend. Book here.
I’m speaking at the University for the Institute of Directors next week and I’ve been asked to share my top tips for networking success. Planning what I will talk about makes me think of my clients and the business women I get to be with at The BWN networking events. And I will share next week the same great stuff I do with you guys all the time. But hey these students will not have me there with them once a month, so what are the most important things I could say to someone that wants success?
And I realised it is the same things that I work with clients on all the time. Ready for the big secrets?
Ready to find out what I think are the keys to your success?
And what is more scary they are things within in our control!
The keys to success are confidence and communication.
I’ve had everyone from CEO’s and start up’s tell me that when they communicate effectively they can get what they want. They can get solutions. Ask the right questions to move their business and success forward.
Many people think that networking is something that you do in a snazzy hotel with coffee and business cards. And yet networking is everywhere. In the queue at the bank, having your nails done, or waiting for a client (all of those have happened to me and delivered a new client.) So the first thing you need to master to be a successful business woman is your ability to communicate effectively.
I bet right about now there are a good few readers saying easier said than done. Okay so I get it can be scary and tricky, but anything you want in life has an element of fear and nervousness attached, its how you know you really want it.
I would also say that every single person that I’ve worked with this year has been coached to communicate effectively. From the business owner that wanted to renegotiate one of their biggest contracts (for more money with less work – and yes they got it!) to the business owner that went to a national conference and targeted the dream contract and yes things are happening! You see communicating what you want is what matters, so find out what you really want, who can help you get it and how to get that message across effectively.
But even more important than communication is…
If you have inner confidence you don’t care if you make a fool of yourself and get it wrong, because getting it wrong is on the road to getting it right, right?
Inner confidence means you have the confidence to go up to that person you know you want to work with and say “Lets talk”.
So my big gift to you this Christmas is to know and accept that you need to boost your communication and cocnfidence. And I promise with every cell in my body that if you walk through the doors of The BWN events me and my cooridndators will do all that we can to boost your confidence aand success.
Sales, SEO, Marketing, Social media, PR, Awards, Profit, Time Management, Vision and Mission Statements, Phone and Public speaking fears, branding, Business structure and strategy can all be learnt, but without communication skills and confidence, you will always be able to undermine your success. So let’s power up your success today.
I’ve had so many women say to me “Mandie I can’t do it.” and even if I don’t coach them I’m there for them, and we chat and I share ideas at The BWN and what do you know, suddenly they can do it and they do. Your success deserves that too!
See you soon and Merry Christmas and here’s to a very profitable successful 2016
Stick around aand we could make that happen for you too!
My name is Mandie Holgate and as founder of The BWN, everything that enables success for business women matters to me and I will share it with you. Attracting some of the best speakers in Europe. Yes there are other networks, but ours is the most powerful motivator and supporter of success in Essex, Norfolk and Suffolk. Our business women, venues and speakers tell us that this is true, I can’t wait to help you too.
When it comes to a speaking engagement I like to think of my audience, Who are they? What do they want? What do they need? etc., etc.
And as I go through this process it’s inevitable for me that I start to think of my clients. My theory being if is an issue for one person it stands to be an issue for another. So using my anecdotes in key note addresses really connects with my audience….(could be some advice in there about marketing right?)
So as I prepare for a speaking engagement I’m reminded of the number of people that I’ve coached this month who have all in one format or another showed the same underlining issue that is detrimentally damaging their success.
Do you want to know what that is?
Really want to know?
Because when I tell you, many of you will stop, look up as if thinking (because you are thinking) and say to yourself….”Wow is this me too?”
The fact is for so many people in business you have the big goals and ambitions and work hard to achieve them. And then one day (for those this impacts, as if by magic) you start to get results.
And then as your business grows and more people want in, (again as if by magic) you start to get asked to share your knowledge, speak at conferences, comment in the press or head hunted for a great new opportunity.
And instead of saying “Wow, well done me, look at what I’ve achieved.”The natural state to rush to is “Oh no, wait until they find out its just me!”
What stops a successful business woman who has achieved so much from not accepting success?
Why do people dismiss their successes and acknowledge their failures?
So I challenge you to be honest with yourself, do you dismiss your successes like you do a compliment? Have you ever said any of the following;
“What this old thing, I’ve had it for years.”
“Anyone could do what I’ve done really.”
“I don’t know why they chose us, just right, place right time I suppose.”
“My competitors are just as good at this really.”
“I don’t know why they asked me.”
“I suppose I was just lucky.”
Then I wouldn’t mind betting that you allow your brain to accept and acknowledge your failures and yet you don’t praise and accept your successes with the same level of passion.
You don’t need a coach by your side to know if you do this and the impact that this can have on your success. Do you worry that you are going to get found out?
I will be honest with you here, its something I too have had to address. For me I always felt like I was a 5 year old in my Mum’s dress up clothes. Even when the Home Office invited me to hear an address by the Home Secretary on Women’s success I asked the lady if she knew it was just Mandie Holgate from little old Mersea island?
Come on ladies, we don’t have to start strutting around like that insurance advert in skin tight demin shorts, swishing our hair shouting “because we are worth it”. However you do need an internal belief, that says “You go girl!” “Yeah Me!” “Wow look what I can achieve!”
I agree there is a fine line between arrogance and confidence, however when there is so much stacked up against you and your success, why add You to the pile of negativity?
I will be speaking at the Big Chelmsford Business Showcase on the 18th November about Making It Happen and The BWN are stand Number 33, So see you there. To learn more book here.
I was asked to sum up the BWN ethos. If you feel I’ve missed something please advise;
I wanted an environment where any business woman could get the answers that she needed for her success. Whether start up, or pre start up, unemployed, self-made millionaire, hobbyist business, corporate business woman or employed women.
You are expected to be an expert in everything, well I want to help business women to feel confident in every area of their business and their life.
I want the BWN to be all welcoming and inclusive. I don’t want it to be “clicky”. Thus I ensure that whomever I am talking to at an event, as the host I have my eye on the door so that everyone gets a warm welcome, because I really appreciate how scary walking into a networking event can be. I often tell the person I’m speaking to “I’m genuinely very interested in getting to know you and hearing how I and the BWN can assist, but I must keep an eye on the door so that everyone gets greeted by the host.”
I want to empower, motivate and support.
I want myself and my coordinators to go out of our way to get to know every business woman that walks through that door so that we can help that business woman get the connections, new business and success she wants and deserves.
Between events I want to ensure that our network talk to us through social media so that we are able to like and share their great content. And I want to ensure that the business women that walk in the door every month are our absolute priority so that we know them and help in every way that we can.
I want to ensure that not only do we promote and support our business women, we also promote and support our venues, speakers and suppliers. Business has to create win win relationships and we will work hard to achieve that.
No question is stupid, no concern dismissed. This is THE environment to get the solutions, connections and business to get the business success you want. Our tagline is “As Passionate About Your Success As You Are” and our business women will tell you that we mean it.
When I run Business Growth Training Programmes at some stage this question will come up and my Sales Mountain helps business owners ask questions like “How can I help people be more aware of our products and services?”
“People aren’t buying our products that really generate profit, how can I turn that around?”
So if you would like to increase sales at the top with the flag flying high for your business success and profit margin, ask yourself how do you get people buying at all levels?
Want more advice like this? I’m at every Essex BWN event and happy to talk about your business. You can also work with me from £8 here or invest £750 + VAT and become one of my Growth Accelerator clients. Learn more here.
Ladies from The Business Womans Network (BWN) took time out of their busy schedules to volunteer as models at Essex Life magazine’s fashion shoot at the Waltham Abbey Marriot Hotel.
After Mandie Holgate, founder of the BWN, organised for 26 business women to pose nude for a 2012 charity calendar for Farleigh Hospice, Essex Life asked if they would like to be featured in their January issue. The shoot featured business attire from quadrant, the Chelmsford department store, a stark contrast to the last time these ladies had been in front of the camera.
Hair and make-up artists Sophie Murray and Victoria Poland, did a fantastic job enhancing the ladies natural beauty and giving them a look to impress in the boardroom.
Susan Pattrick, a disability specialist and director of SMP Consultancy was up first, in a gorgeous Elvi turquoise blouse and navy suit trousers, finished off with a green printed scarf.
Next was Mandie Holgate, who sported a fashionable black and white printed wrap dress by Planet, and oversized black patent bag by Jane Shilton, one which she hinted at wanting to keep.
Tina Walker, founder ofLiberty! VA Services, looked stunning in a black Eastex jacket with camel piping and beige skirt assemble, with a pair of Barlette shoes by Jane Shilton.
Julie Binder, graphic and web designer and also founder of jbinderdesign, looked elegant in a striking purple dress and matching jacket, accessorised with a Jane Shilton bag and shoes.
Claire Jakes, a director of Pampered Chef and also a nursing supervisor assistant for newborns, brightened the day with a deep pink jacket and suit trousers, teamed with a printed floral top.
Finally, Karen Broughton, a franchise owner of theSouth Essexbranch of Enchanted Childcare Nanny Agency, looked very sophisticated in a matching black and white dogtooth jacket and skirt, worn with a chunky black beaded necklace.
Don’t miss all the pictures in the January edition of Essex Life magazine.