SEO and Making Your Business Grow

Every business must innovate, learn, research, and plan – the day job takes up all your and your team’s time, so it’s imperative to have the right team and right external shareholders that you can trust to actually deliver results. Here at The Business Womans Network / INsiders alas we’ve seen a sharp rise in the amount of money businesses have admitted they’ve wasted on substandard, poor results training and development.

As a member of our mastermind and networking organisation, we personally know all of our affiliates. And all of our affiliates are businesses that are members of the Insiders too. Why does this matter?

Because just as 200 business owners, professionals, and business development managers talking about you is great networking (It’s why networking with us is so powerful, because all Insiders will look for new business for you!) We can also ensure poor training isn’t spread to do damage amoungst our members wasting their hard earned profits. So we are so pleased that our new affiliates, the fabulous (growing) team at Koala Digital who have Caral Beard and James Kearney as Insiders are hosting something with an exclusive offer for our members.

Whether you are a small business, a large business, a charity, a CIC, or someone with a part time business you need the right people to find you fast costing you the least money to arrive at your businesses door. SEO can help! You can see why we are pleased to have Koala on board right?

Carla leads a successful SEO agency with clients across a range of industries and has many years of experience in helping businesses like yours appear highly in search engine results. She has created this workshop to offer a more personalised approach to learning about SEO, in a relaxed and friendly environment. In this workshop, you will learn the fundamentals of SEO in a very hands-on way, learning strategies that you will be able to immediately implement on your own website, or planned future website.

Not sure if you should invest? Let’s give you a few reasons why SEO could be good for you and your business;

1. Enhanced Online Visibility: SEO can boost your website to the top of search engine results, ensuring that your business is easily discoverable by potential customers. Increased visibility means more traffic, and more traffic can lead to more conversions. Notice we say Can? Anyone saying it will is lying to you and it’s actually very poor marketing standards to suggest you can guarantee page one of Google, did you know that? SEO really is something you shouldn’t ignore.

🎯 2. Targeted Traffic: SEO helps you attract the right audience—people actively searching for products or services like yours. By optimizing for relevant keywords, you’ll connect with individuals genuinely interested in what you offer, improving your conversion rates. Note we’ve used an emoji? Our Founder Mandie Holgate recently asked members if emoijs’ should be in the business world – emails, social media content, blogs and posts. Half said yes and half said not really. So if you love or hate it – tell us! Why do we want to know? Well just as we and Koala will work hard to grow your business, a big part is understanding who your target audiences are. See how cool SEO is?

📈 3. Cost-Effective Marketing: Compared to traditional advertising methods, SEO offers a cost-effective way to market your business. It generates organic traffic that doesn’t require ongoing payment for clicks, making it a smart investment for small businesses. Okay we are getting a bit carried away of the emojis, right? But seriously if you know how Mandie hounds on about blogging for business. SEO really could be a good effective marketing strategy.

🔗 4. Quality Backlinks: SEO isn’t just about on-page optimisation; it also involves building high-quality backlinks to your website. These backlinks enhance your website’s authority and credibility, helping you rank higher and gain trust in your industry.

🛠️ 5. Improved User Experience: SEO involves optimising your website’s structure and content, which results in a better user experience. A well-structured site with valuable content keeps visitors engaged, reduces bounce rates, and increases the chances of conversions. We often talk on the Insiders about how user experience fails stop people from staying on your site, and if they don’t stay on your site, they won’t be buying!

🌐 6. Global Reach: With SEO, your small business can extend its reach beyond local boundaries. It allows you to tap into a global audience, opening up new opportunities and markets for growth. We’ve seen this first hand in action!

📊 7. Measurable Results: SEO provides clear, measurable results. You can track your website’s performance, monitor keyword rankings, and measure conversion rates. This data-driven approach enables you to refine your strategy and maximize your ROI.

By embracing SEO, you’ll empower your small business to compete effectively in the digital landscape, connect with your target audience, and achieve sustainable growth. Don’t miss out on the immense potential SEO offers for your business’s success. Okay just to be clear, we got Chat GPT to write this, and if you use AI correctly and understand SEO you could seriously reduce your marketing hours and budget requirements.

If you still aren’t sure, here James from Koala has told us what will be covered;

Over the course of two, 4-hour sessions spread over two separate days, you will learn the fundamentals of the following:

Introduction to SEO and its importance to a successful online presence

  • On-page SEO: Effective keyword research and website pages and blog optimisation techniques
  • Off-page SEO: Strategies for acquiring quality backlinks to your website
  • Technical SEO: Identifying, prioritising and addressing any website errors that can be easily fixed, any which may need more expert help and any which can effectively be ignored

To learn more head to this link from Koala Digital and we are honest and transparent at the Insiders, if you aren’t sure about whether to go for this, ask us. We feel that with James and Carla as active members of the Insiders, they genuinely care about our members and the expertise they share. They aren’t in it to sell and run. They are here to learn and support too. So if in doubt, ask us. You can trust us to be honest with you and only recommend what is right for you, your business and team.

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